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This week, in an early online edition of the journal Psychological Science, researchers performed a series of experiments on undergraduate students and US adults to evaluate the effect of day time on behavior.

In various studies, individuals were given opportunities to cheat while carrying out computer based tasks. Opportunities to cut corners and tell lies were provided. It turns out that people were less likely to lie and cheat in the morning compared to the afternoon. The authors termed this the effect the “morning morality effect.” The authors concluded that morality is not fixed within a person but it is situational instead. To quote the authors, morality is “less about who we are and more about where we are, who we are with, and what we are doing.”

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